If you want to get better at anything, you have to learn from the experts in that field. Which is why I scoured the interwebs for interviews from some of the best Instagram experts out there to see what their tips are on using the social media giant for business and marketing.
Here are 5 Instagram marketing tips from the experts:
1. Utilize Share 4 Share
“Share 4 share (s4s) is the most effective strategy we have used to grow our following. I think it’s crucial for all accounts starting out to find accounts that have a similar-sized following as them in a similar niche to do S4S with.” – Brad Cameron, founder of Build Your Empire Magazine, via Foundr
2. Include a Strong Call To Action
“Use a strong call to action in the photo, and also in the caption something like: click link in bio>>@millionaire_mentor. Make sure to put in your own name too, so it makes it easier for people to click on your bio link.” – Jason Stone, founder of Millionaire Mentor, via Foundr
3. Customize Your Links
"One of the most important things marketers need to know is how well their Instagram account is driving traffic and leads back to their website. Unfortunately, Google Analytics can’t accurately track this traffic when users visit your website from your mobile Instagram account.
To monitor accurate click rates, I recommend businesses use a customized bit.ly link (or a link from another shortener) exclusively for the URL in their Instagram bio.
Then you can check your bit.ly data to document how many clicks your Instagram account is actually sending to your website.
Create a different bit.ly link each time you change the link for a new landing page, campaign or default page to continuously track successful traffic leads." - Jenn Herman, social media trainer, blogger and Instagram advocate, via Social Media Examiner
4. Incorporate a Marketing Funnel
"For most brands, getting a follow on Instagram is important, but it’s just one step in the overall marketing funnel.
To move your users further down the funnel, you should consider identifying ways to capture your followers’ email. One of the best ways to capture your followers’ email is to ask for it.
Share an image with a call to action in both the caption and visual telling users to click the link in your bio to download an ebook or sign up for a newsletter. Once the user takes this action, you’ll have the ability to engage with him or her on a one-to-one basis and take your connection to the next level.
To do this effectively, you should create a targeted landing page tailored directly to your Instagram following. Use messaging that references Instagram and shares a similar look and feel as your brand on this channel.
From there, engage with your email subscribers by delivering them valuable and relevant information that will help move them down the funnel. Drive them to your blog posts and other social channels and keep them up to date with your product or service." - Ross Simmonds, founder of Foundation Marketing, Hustle & Grind and Crate, via Social Media Examiner
5. Use the power of Piggy-Backing
"To grow your following quickly and efficiently, there’s a brilliant tactic you can use that has a proven track record of success.
Here’s how you do it:
I'm personally a huge fan of Instagram, for business and for pleasure, and these are some of the best tactics I personally use as well.
For business or for pleasure, either way, if you love Insta too and are interested in more Instagram tips, check out my Instagram AutoPilot Guide.