Are you a blogger and looking for more exposure for your content?
You've come to the right place. Here are 4 awesome tools you can start using today to promote your stuff!
As social media automation goes, I'm pretty baller! I've been using apps & tools to schedule my social posts for quite awhile, but the discovery of looping/recycling/rescheduling my evergreen social media posts has been the ultimate time saver!
There are some amazing tools to recycle your evergreen content on social media like
But nothing has come along to help us repost our evergreen photos to Instagram!
You might have noticed that I don't have any Publish dates on my blog... And if you didn't, you do now!
You also might be wondering why I even bother. Well... The main reason I hide the publish date on my blog is because I mostly craft evergreen content, content that can stay relevant for months and even years in the future.
When my content is evergreen, I can share it and re-share it... and then re-share it some more, getting more value, more views, and more email captures with just this single piece of content.
Now that's awesome!
BUT!.... the problem is, people inherently have a bias against older content. Which is why it is important for me to hide the publish date, so people don't have an issues with the content at all.
LeadPages is an amazing tool for growing your email list! They make it super easy to create sign up pages that actually convert because their templates are all created for maximum conversions.
Seriously, LeadPages is awesome!
As much as I love LeadPages though, there are times where I'd like to capture an email address directly from a call-to-action button on my website. That's where LeadBoxes come in. Here's an example of one my LeadBoxes to my Evergreen Social Media Strategy.
If you are starting off with little content on your website, it's hard to come up with a way to drive traffic without buying ads.
What makes it worse is that because you have little content, you don't have much to share on your social networks...
It's a bad place to be, but there is some hope! I'm going to show you a way in where you can drive traffic to your website, just by sharing someone else's content.
I built an app, called Iron HUD. It was making me a grand total of about $23 a month.
After a few weeks, I decided to run an experiment. So... I strategically changed the price of the app, without changing any core features. The very next day, I doubled that $23 in a single day, which eventually averaged to about $1400 a month in sales ( close to $1000 in actual income after Apple takes their cut ). Not bad for a single app for an indie developer.
This was an amazing lesson for me in how the right pricing & monetization for my app can be part of a very effective strategy in increasing my app sales.
So what did I do? What did I price my app to in order to make this huge 600% increase in sales? It turns out that simply changing the price wasn't really the reason of the increase. Don't get me wrong... it helped, but it only played a small part of what really made the difference. The true differentiator, is that I started thinking like a salesperson, and not a developer.
This question has popped up quite a bit for me as of late. As a solopreneur, I have to be the one who has to do everything. I can't delegate ( mostly, I have some tricks on how I sort of delegate ). When I'm planning big picture stuff, I can't execute. When I'm executing, it's hard to remember how this fits in the big picture. I recently started putting a lot of effort into growing my email list. So I started my brand, got on to social media, and started blogging. These things aren't my forte, I'm an engineer!
Because of all this, I seemed to ask myself almost daily, "Am I being effective or busy? Am I wasting my time working on this?"
There's nothing worse to me than wasted time, but there are a few ways I have learned to get past this nagging question.
What if my startup ventures fail? Well... the numbers pretty much tell me that I'm going to. Ok... now what?
Something that I found extremely helpful to ask is, "What's the worst case scenario?"
Is the worst case scenario that I will become homeless? That no one will ever hire me again and I'll have to roam the world like a nomad without having two nickels to rub together?!
Obviously not! Realistically the worst case scenario is that I'll have to work for another tech company earning close to $100,000 a year, an engineer's salary. .... Wow.... sounds terrible :)
Hey I’m thinking about quitting my job and starting a company. - You
Yeah?…. - You’re Spouse
Not the greatest start towards the path of being your own boss, but for many of us with wives, husbands, and partners, it’s the conversation we need to have before venturing out in to the unknown world of startup life.
When I was first toying around with the idea about leaving the startup company that I was working for, I had told my wife Lacey about it. Her concerns were the normal ones:
With technology for what it is today anybody with a laptop and internet can start their own business over a weekend. Don't believe me? Check out this book, it will change your mind.
More and more people are opting for the business owner position instead of the employee position, which I love! A part of me wished I had started sooner. But, I'm also very thankful that I didn't. Mostly because I didn't have the answer to this really important question.