I quit my job. I have enough saved to last me 1 year. I have 365 days to find out how to earn a living. This is Day 61.
On Day 41 I left off by running an experiment with my app Iron HUD. The In App Purchase sales were dwindling down after releasing two new IAP upgrades, which brought the total number of IAP upgrades to 4.
My experiment was to create another IAP that bundled all 4 into one, at a cheaper price of $3.
And an interesting thing happened...
By the way, if you are short on time, or like to watch instead of read, check out the video below.
So.. an interesting thing happened...
Another uptick in sales... and then smoothed back down at consistent daily purchases higher than before. Which was awesome!
But I felt like I could still do better. My thinking was that, and the analytics backed me up on this, all the older users who already bought an upgrade had no monetary incentive to purchase the group price.
They had already spent a dollar, and they would have had to spend another three to get the rest... so no real savings.
To add to that, there were still brand new users who were only downloading a single IAP upgrade.
So to incentive those who had only purchased a single IAP, I brought down the group bundle price to only $2... and BOOM!
UPTICK and smoothed down to an even higher daily average than before!
Ok so now what?! Well, Startup Ideas Podcast still has episodes in the bank that are yet to release, but Brock and I are currently on hiatus on recording new episodes since we haven't seen any interest for sponsorships.
So now... I'm thinking about creating a new app. There's an app game idea that I have had for a very long time now, basically ever since the 2nd generation iPhone came out, and I think now is the time to finally create it.
On top of being able to fulfill this dream app, I'm also deciding this as my next project because I want to have a bar of measurement with Iron HUD. I think that creating another app will help me understand better what made Iron HUD successful, obviously it being based on Iron Man was helpful, but I want to know how helpful.
I think it's good to have my projects be experiments also, that way if it fails... I'll still learn something.
Anyways, that's day 61!