Instagram is amazing! I love it! As a consumer, as a producer, and especially as a digital marketer.
For a long time I had doubts that Instagram could drive traffic as much as the other big name Social Networks... especially since there is only one available spot to have a clickable link ( The infamous Link in Bio )...
But I think that's part of the reason why it makes Instagram so good. It not a barrage of links to articles and opt-ins like twitter can be. I believe that's what makes the traffic and the leads from IG so much higher quality. In my opinion, it contains the best of what all the other social networks have to offer.
The storytelling ability of Snapchat. The high ( even higher ) engagement level of Facebook. And that follower followee relationship like twitter. Ahhh digital and content marketing heaven!
One of the few problems it does have is that it can be difficult to lead people from your Instagram Posts to click through to the link in your bio.
If you're having issues with this, here's the #1 thing you can add to your Call-To-Action in your IG descriptions to increase the click throughs to the link in you Bio....
And that is...
I usually also add that emoji 👉 finger point to call out my username even more, just for good measure.
This one small thing has majorly increased the click throughs to my Bio! It's crazy! Most people are just plain lazy, so if you give them a guided, straight, visible, clickable path to get them where you want them to go... It's no wonder why this works so well.
So... the next time you post another IG Post and want people to take action...
Make sure to add your username to your CTA!
Let me know in the comments below if you found this helpful and want more tips like this! Thanks for reading!
If you're craving more Instagram Tips, be sure to check out my MasterClass on How to use Social Proof to grow your Instagram Audience.