People emulate what is sexy. They flock to it.
I don't think I'm stating anything new, but I do find the application quite interesting. For instance... if you can take something that is thought to be boring, and make it sexy... people won't think it's boring anymore.
Have you ever watched Father of the Bride with Steve Martin? It's a good movie that was released in 1991. Not really that long ago... I assume most of you who are reading this was at least born during that year.
Anyways... there's a scene in that movie where Steve Martin's character is meeting his daughter's fiancee for the first time. The fiancee mentions that he is an "independent communications consultant", ( so... in today's terms... an entrepreneur ), and Steve Martin's characters says "so you're unemployed?!"
This was the view of entrepreneurship in 1991. It meant that you were unemployed, that you couldn't provide for a family... it meant that you were a wandering loser still trying to figure out life. Not sexy at all!
Then... a little movie called The Social Network came out in 2010, which dramatized the beginning of Facebook and the entrepreneur known as Mark Zuckerburg. Twitter and Facebook go public, then Instagram gets bought for a billion dollars, and shows like Shark Tank appear on television.
Entrepreneurship became sexy. All of a sudden everyone wants to be a founder and create their own startup.
Consequently... being a nerd became sexy as well!
Being a nerd or being smart or being into computers or coding sucked before 2000. You were basically a loser and were constantly reminded of that by your peers. Hell even every single teen movie before 2000 showed some sort of jock beating or verbally abusing the nerd in school.
And now? Now you're pretty much a God! Startups want you, big tech companies want you. Being a nerd is the new sexy. Big nerdy glasses are fashionably in!
Harnessing the Sexiness
There were huge stigmas against entrepreneurship... and now they have changed.
If this type of change can be thoughtfully executed, I believe it could be a game changer.
For example... if being a teacher became sexy... schools would have better teachers fighting for those positions.
Increase voter turnout for presidential and local government by making it sexy to vote.
Recycle because it's sexy.
You get the idea!
I think there are a few pioneers paving what the future sexy looks like...
Gary Vaynerchuk: I believe he's bringing sexy back in terms of hard work.
Elon Musk: He made electric cars sexy. He's making solar energy sexy. He's making space travel and NASA sexy again.
Essentially... I think mass opinion change can be realized through sexiness. That's sexy.