Chris and Brock manifest an idea that can help any podcaster, app developer or producer of multimedia content to consolidate their link sharing efforts.
Podcasters and developers have a huge problem when sharing their episodes or apps. With several platforms like IOS, Android, and Windows Phone, every episode and app has to be shared 3 times for each specific platform. So it is left for the users to click on the right link for their platform.
A single universal link shortener that detects which device the user is on, and goes to the correct content, whether that may be the App Store, Play Store, or Windows store. That way there is only one link that needs to be shared/displayed, and will always go the right content for said user.